Adapting to the new times is essential for all companies. One of the essential changes is to adapt to new technologies and digital customers. Although it may seem incredible to us, most customers already prefer to buy, communicate or carry out transactions digitally with their computer, mobile or tablet.
Companies have to adapt to this new situation and create new tools to meet the tastes and needs of their customers. Few of them do not have, for example, email, a website or an app. Customers and consumers prefer to interact through these means before face-to-face or the phone.
Consumers have also changed radically and it is difficult to know what tastes they have if we do not do it with new tools. For example, online surveys that obtain real-time consumer data through simple and attractive forms. Platforms like the one we can find in Typeform that has become one of the best options for creating and designing online surveys.
Online forms can be very useful when a company needs to know the acceptance of a product or an event in real time. These online surveys are a breakthrough for marketing departments as no specific computer skills are required to create them. They replace the old telephone or regular mail surveys that are now totally obsolete.
Their biggest advantage is that they collect data in a real way in a short time and with minimal effort. In addition, it is an affordable tool for all companies regardless of their size or activity..
It is important that these forms collect customer data
always respecting the new regulatory framework of the new Organic Law on Data Protection and Guarantee of Digital Rights. Even for many respondents, online surveys are more convenient because they remain anonymous at all times. Keep in mind that sometimes they don't want anyone to know their identity.
If we want our survey to be successful, we must take into account the saying “the good if short, twice good”. Online surveys should always be short. The reason is that respondents live at a hectic pace in which time has become an important value. Answering an online survey should not take more than 3 minutes. If we do not respect it, we risk that they will not answer the online survey or leave it half.
It is also important that the questions are closed, that is, they can only have two answers that the respondents can answer with a simple click. The designs of the online surveys of these platforms, in addition to being attractive, are fully interactive. They can include images, video and even funny emoticons.
The survey design has to enter the respondents “through the eyes”. They must attract them from the first moment so that they will want to answer it and do not forget it in the email inbox.
The questions should not only be closed and short but also engaging. It is important that we keep a cool head at all times and write interesting questions for our objectives.
Rushing is never good advice and in the case of online forms, it is best to plan our questions ahead of time. We have to think about what would be the best questions to achieve our goal. We must discard those that are not going to be useful or that we simply do not need. An online survey can be sent via email, a landing page or a Facebook page. Even if technology allows it, the form can be embedded in a web page or in an application.
Finally, we recommend that you only send the online survey to customers or consumers who may be interested in the product. It would be a waste of money and time if we send it to our entire database. For example, we can direct it to young millennials if it is a technology product, but it does not make sense to send it to the most veteran customers.
An online survey can currently be one of the best tools to get to know our customers and consumers. A cheap, practical and very useful alternative for any company.
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