Influencers can suffer from ego problems, even more serious than people far from fame, this is because precisely the pressure to be in the center of attention of millions of people is an element that causes the ego to inflate and triggers multiple problems in people's lives.
This is undoubtedly the Me generation, and no one knows it better than influencers, who take advantage of themselves to generate exorbitant sums of money in what has come to be called the Instagrammer business.
The generation of me it unfolds in social networks, this is the world where it moves like a fish in water and almost everyone has an extension of themselves in digital spheres. Social networks know this and big brands know this too, which is why they have become the number one food for the ego of influencers who in turn show artificial paradises and idyllic lives with which they conquer the attention of millions of users.
It is no secret to anyone that he instagramers business it is one of the most profitable of all networks. Photos of animals, food, exotic travel, luxury, fashion and eccentricity are some of the niches that raise the most profits per year.
Influencers like Chiara ferragni, Known for being the most powerful in the world of fashion, she is the central protagonist of the screens of men and women of all latitudes who see the golden dream in their lifestyle. This woman earns astronomical figures a year, and even her dog Matilda has her own Instagram account with more than 300,000 followers.
As a result of her popularity and the love of the public, this woman created an entire empire that includes clothing and accessories stores. All this without counting that big brands such as Zara, Nike, H&M and Coca-Cola find in it the main image to reach the public.
Chiara and other influencers in the same category can earn up to $ 1,400 per post and royalties for promoting brands that range around 100,000 Euros.
With all of the above in mind, the Instagrammer business is the altar of the Me generation. On the one hand, Instagrammers live off being fed their ego, They do it metaphorically and literally, thanks to the fact that each interaction with the public not only fills them with money, but also makes them feel like demigods.
The consequence of the above is that in many cases the great influencers begin to suffer an inflation of the ego that makes them feel like the center of the universe and leads them to arrogant, manipulative and even disparaging behaviors in front of other people. In the same way, they turn their lives around the approval of the public, revealing details of their intimate life in order to maintain their attention that makes them feel safe and powerful..
However, the Instagram business is not the same for everyone, those whose popularity is on the rise or who for various reasons lose the interest of their audience, have a pretty hard time dealing with anxiety, stress, and even depression problems for feeling that they are not up to a dizzying market.
The pressure for content creation Putting them in the center of the screen can affect their mental, emotional health and even their lifestyle, as this hits their ego and directly impacts their self-image and self-esteem.
As you can see, although the world of the instagrammer business is full of money and little stars, it is also a constant challenge for the ego of influencers who must learn effective strategies to manage their ego in a world in which public acceptance is a must. constant challenge.
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