The mission is the reason why something is done, while the view refers to what you want to achieve in the future with what you are doing.
The main difference between one and the other is that the mission is immediate, precise and specific, as it is expected to be specified in the Present, while the vision can be more global and less specific, because it is a statement of what is aspired long-term.
In order to plan a mission, you must have a vision of where you are going. For this reason, the mission and the vision are declared at the same time and must be consistent with each other, since they both pursue the same objective..
| Mission | View | |
|---|---|---|
| Meaning | Function that is expected to be fulfilled in the present. | Projection of what is expected to be achieved in the future. |
| Characteristics | It is concrete, precise and specific. | It is clear, graphic and comprehensive. |
| Example | "We are passionate about offering Mexican families well-being, through products and services of excellence, for the benefit of our people, shareholders, customers, suppliers and the community."(Nestle). | "Evolve from a respected and trusted food company to a respected and trusted food, nutrition, health and wellness company" (Nestlé). |
Is he reason by which a function is performed. Although it can be defined on a personal level, this term is generally used within an organization, company or institution.
The mission can be precisely defined based on what is possible to do in the Present. Therefore, it will depend on the current situation, the activity, the environment, the available resources and the needs to be covered..
At the corporate or institutional level, managers are the ones who make a mission statement. They take into account what they are, what they do, what their values are, the objectives they want to achieve and how to achieve them.
Therefore, the mission must reflect what the organization does, who it is targeting and how it meets its objective..
In addition, the mission is the one that indicates how the vision will be possible.
Is a ambitious prospect towards the future, without ceasing to be realistic. Must be mission related and reflected accordingly.
The vision has a fundamental role in any personal or professional project that is visualized in the long term, since it reflects what are the aspirations, ideal expectations or the desirable state that one wants to achieve; is the image that is posed to future.
The current environment is taken into account to determine the vision, as it depends on the present situation to mark a starting point, taking into account unexpected events that may arise..
Although it is more generic than the mission, the vision must be clear, be aligned with the values proclaimed and generate commitment. In addition, it can be emotional because it inspires and encourages in difficult situations.
With a objective of course you can conceptualize the mission and vision.
In the corporate sphere, both the mission and the vision must be aligned with the objectives generals and beginning of work to be able to advance.
Both are statements that are sought to be summarized in phrases to transmit to the team members. Thus, people are framed in a context where they understand what to do and what to expect.
Sometimes companies use the mission as an advertising slogan to reinforce the idea of the project, although deep down it goes much further.
A work team feels more motivated when they know the direction where the project is heading, that is why the vision is extremely important, it serves as a guide and generates commitment.
The mission and vision can be determined by linking the means that are available to the goal where you want to go.
Mission
Organize the world's information and make it useful and accessible to everyone.
View
To be the most prestigious search engine and the most important in the world.
Mission
To be the largest seller of athletic shoes and clothing in the world.
View
Bring inspiration and innovation to every athlete on the planet.
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