Facebook It is used for different areas such as business, education and even for the promotion of social causes. This popular network is such a fundamental socialization space today that it has not only been limited to the domestic sphere..
However, for most people Facebook is used to keep in touch with friends and family, as well as to make contacts with other people..
Created in 2004 for the personal use of Harvard students, it currently has more than 1900 million users worldwide, being a social media translated into more than 70 languages.
This social network has a great diversity of tools that allow its users to share comments, photographs, links and all kinds of content. In addition, their groups have become a way to share knowledge and common interests..
Facebook is the most used social network in the world. Their audiences are very diverse in terms of their age, sex, social characteristics and occupations, thereby motivating them to create very diverse content..
To a large extent, this diversity is due to the wide variety of tools offered by this social network, such as:
Of course, the essential function of Facebook is to establish communication networks between people. Usually people use it to keep in touch with friends and family.
However, this basic function has facilitated the development of multiple alternatives, making this social network go further and grow even more.
Facebook is a digital platform accessed by millions of people around the world on a daily basis. This makes it have a very extensive audience, even wider than television and the press, the so-called "mass media.".
On the other hand, Facebook has standardized and valuable information about all its users. Know data such as their gender, age and location, as well as their tastes, preferences and interests.
For these reasons, it has become an ideal platform for anyone who wants to publicize their products and services..
On Facebook it is not only possible for advertising to reach many people, it is also possible to make it reach specific audiences.
Another fundamental characteristic of Facebook is the so-called “virality”. This is a form of interaction typical of social networks, which occurs thanks to the possibility of sharing content that has been published by other users.
The phenomenon of virality is similar to the way a contagious disease spreads, hence its name. It occurs when a user shares an interesting link to be seen by all their contacts.
If two of your contacts find the content attractive and decide to share it too, it can be seen and shared by more and more network users..
In this way, the information is multiplied exponentially and is disseminated throughout the network, achieving a maximum diffusion..
Of course, an extremely useful phenomenon for the media and news agencies. It is for this reason that journalism has found an ally on Facebook.
In the hierarchy of Facebook groups, all users are equal. That is why they can share information and participate in a democratic way in the discussions that take place in these spaces..
This participation mechanism has found great popularity in the field of education. Currently teachers of different academic levels, they create groups to share debates with their students in a didactic and fun way.
On the other hand, teachers have also learned to value the diversity of resources that can be shared in this social network.
Sharing educational videos or news related to the topics covered in class are also ways to take advantage of Facebook in the educational field.
Another of the fundamental tools of Facebook are events. Virtual spaces designed to share key information about events.
From the point of view of the organizers it has different advantages. If it is a large event, it works as an advertising tool and to provide accurate information to attendees.
On the other hand, if it is a small event, it works as a management tool. In addition to the basic information, it allows you to keep an estimate of the people who plan to attend or receive opinions and suggestions.
From the point of view of the attendees, it also has advantages. It is possible to access a whole calendar of nearby events that fulfill the functionality of a cultural agenda. In addition, they allow you to easily communicate with the organizers for additional information..
Another possible use of Facebook is social causes and demonstrations. This social network allows people to be contacted who probably never would have been able to have contact through any other means, but who share ideologies and causes..
This has allowed the development of movements that have been gestated within Facebook or that have been born outside but have used this tool to connect.
Facebook is an ideal tool for these emerging social movements because groups allow information sharing, debate and organization.
The pages allow promoting the causes and the events allow calling for face-to-face demonstrations.
All the aforementioned activities, added to social interaction, have become one more way of building human relationships.
Public opinion, entertainment and consumer habits are currently also being built within Facebook.
For this reason, the academy has begun to be interested in this space as a source of valuable information about society.
Digital ethnography or cybernetnography is a data collection technique that is applied in all types of virtual environments. Among them, Facebook is one of the most analyzed, precisely, due to the great activity and diversity of its users.
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