Did you know that the color of a logo says a lot about the brand behind it?

But, although it might seem that the psychological aspect of logos is based mainly on their colors, the truth is that it encompasses much more than that. When designing logos, a symbol is created that aims to identify a brand. This is why the psychology of logo design studies all possible meaning that can be given to a logo in relation to that identification..

Any attribute that gives the possibility of generating additional meaning can create significance. Design your own logo online keeping this premise in mind. You are creating an image with which people will identify your brand.

Does each color have a unique meaning in a company logo??

Color plays an important role in the psychology of logo design. Sometimes it is not very taken into account, when in reality this is a mistake. But you have to be careful with this aspect so as not to overestimate it, because while it is true that colors add additional meaning, there is no indisputable truth about it.

Do not hesitate: design the logo of your company online thinking about what you do in relation to colors, but keep in mind that these acquire different meanings in different societies. On the other hand, experts advise opting for a single color when creating a logo. If you have an idea in which you have included several, it is better that you first try to give it a single color.

Regardless of the color you want to give the logo, it is advisable to test that it works well in black with a white background or vice versa. This is because it is a practice that contributes to creating a strong identity. In other words: any color that is added to a logo must be complementary, but in no case decisive to understand the logo.

Do not underestimate the importance of the shape of the logo

The most relevant thing from a psychological point of view is the form. Our brain is programmed to understand shapes and memorize them, and with them we learn things. We usually distinguish between fonts and brands, but in reality the letters are nothing more than shapes to which we associate a meaning. When designing a logo it is essential to work with the shape of each letter individually, trying to give meaning to every detail.

Logos are often designed with only aesthetics in mind, but this can result in a real disaster. Even those who don't like to think beyond aesthetics should make an effort and pay special attention to the psychology of logo design..

Choosing a correct combination of color, font and markings can be basically a matter of aesthetics. That is undeniable. However, you have to take into account the psychology behind the design, as this is what really allows you to create good work..