New technologies, specifically the internet and social networks, have exponentially changed the way of understanding the daily routine, as well as the ways of relating and communicating with other people. The immediacy and easy access to all types of data and information has opened a wide window to a new world of interaction with a great capacity for visibility.
All the resources that the digital world offers us has not only defined new innovation scenarios, it has also provided greater comfort for different people to use these new ways. In this regard, women have been confirmed as the most active social group in social networks and in the continued use of new technologies, adding them to the daily routines of their lives..
Women have established themselves as the demographic group of people who best know how to use new technologies, they use an amazing naturalness and an ideal communication and action protocol, to get the most out of these technologies..
Therefore we are talking about an authentic female leadership on the internet, so the scope of use is very wide and varied: from the proliferation of online purchases and management of online offers and the day-to-day "influencer" to the use of of websites and platforms of girls looking for boys.
Practically social networks and the internet are an active part of the lives of most women in society, another interesting fact is related to the affinity of women for professional tasks associated with marketing, advertising or communication based on new digital media.
The trend continues to increase, the online and digital landscape is increasingly represented by women making a niche and reference in this competitive context. Women have certain skills that have made them able to take full advantage of new technologies both in terms of use time and in the form of it, compared to men.
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