Advertising and propaganda have in common that they both seek to present, promote and disseminate a message with respect to which they intend to be persuasive, produce a reaction or modify a behavior. However, publicity and propaganda differ in the objective with which each communicates its message.
Therefore, although sometimes advertising and propaganda are terms commonly used as synonyms, in reality they are not exactly so, and it is convenient to differentiate them, especially in contexts in which it is necessary to have a precise or specialized language. Here we explain the differences between one and the other.
The advertising is for commercial purposes, seeks to promote products and services in order to attract potential customers or buyers and encourage them to purchase what a certain brand sells or offers.
It uses different methods and channels to spread its ads. He generally tries to create eye-catching advertisements to impress the public, and uses media, both digital and traditional, among other promotional strategies..
Propaganda, on the other hand, is not for commercial purposes. Its message seeks to promote, fundamentally, ideological, political, doctrinal, religious, educational, awareness campaigns, etc., that generate an impact on the public and modify their behavior or opinion in relation to a certain issue. Its real purpose is to attract adepts and followers for a cause, doctrine, belief or opinion.
The advertisements can deal, for example, on sexual education, environmental, they can be of awareness against the consumption of drugs, alcohol or tobacco; they can speak on the subject of racial, ethnic or sexual discrimination; or also be political campaigns, etc..
See also Difference between BTL and ATL.
Yet No Comments